Mystery Tackle Box
Mystery Tackle Box. From one garage in 2012 to over 3 million boxes shipped, Mystery Tackle Box is the leader in fishing subscription boxes, product discovery, and #HappyDances. Our subscription plans introduce beginner and expert anglers alike to new fishing lures and tackle, and the best way to use them. Mystery Tackle Box reviews (mysterytacklebox.com): Cancel cancel cancel!!!!!!! I want to cancel my subscription. Because my Surprise box as not come in yet. Have a unfinished lure. I want to cancel my subscription for the time being. I was charged when I have no subscription. I want to cancel my.
| Private | |
| Industry | Outdoor sports, e-commerce |
|---|---|
| Founded | Chicago, Illinois (2012) |
| Founder | Ross Gordon |
| Headquarters | Chicago |
| USA and Canada | |
| Parent | Catch Co. |
| Website | mysterytacklebox.com |
Mystery Tackle Box is a monthly fishing gearsubscription service founded in 2012 and based in Chicago, Illinois.[1][2] Users subscribe to the service on a monthly or other basis, in which they select the fishing supplies which they receive in a “mystery box”.[3][4]
History[edit]
Mystery Tackle Box, Inc. was founded by Ross Gordon in July 2012.[1] Gordon, an avid fisherman who grew up in Minnesota,[5] had previously started other companies, including fishing lure manufacturing company BioSpawn Lure Company, and CraftJack, a software company for home improvement contractors that was acquired by HomeAdvisor in 2012.[6] In 2016, Mystery Tackle Box was rebranded as The Catch Co.; the subscription service continued to be called Mystery Tackle Box.[1] In June 2018, the company launched Karl’s Bait & Tackle, an e-commerce site including Mystery Tackle Box, as well as clothing and related products.[7]
Operation[edit]
Mystery Tackle Box uses data collection relevant to anglers to match products to anglers,[2][5] Anglers have the option of purchasing hundreds of new lures every season.[8] Mystery Tackle Box allows customers to select the type of fish species they want to attract and then be guided to equipment choices.[9][10][11] Orders come in boxes designed for different fish, and are delivered on a monthly basis.[12]
References[edit]
- ^ abcAmina Elahi, 'Mystery Tackle Box aims to hook customers with new online store,' Chicago Tribune, October 21, 2016
- ^ abBill Gallagher, 'Bass Fishing Startup Mystery Tackle Box Hopes To Reel In Chunk of $45 Billion Industry,' TechCrunch, July 18, 2012
- ^Inc Magazine, 2017
- ^'Mystery Tackle Box to move into e-commerce,' Canadian Sport Fishing, Nov. 2, 2016
- ^ abJames Risley, 'With millions in revenue, this founder's childhood hobby is big business,' Built in Chicago, Oct. 19, 2016
- ^'Ross Gordon '05B: Accidental Entrepreneur,' Yeshiva UniversityAlumni News, Aug. 26, 2014
- ^'Introducing Karl's Bait & Tackle!', Bass Resource, June 19, 2018
- ^Mike Jackson, “Here’s an Idea That Can Put the Mystery Back into Fishing Tackle,” Daily Herald, 24 April 2015.
- ^'Company Overview of Mystery Tackle Box, Inc.' Bloomberg, August 2, 2018.
- ^'Product Reviews: 7 Reasons to Try Mystery Tackle Box,' Fishidy, Oct. 5, 2016
- ^Sarah Mitroff, 'From Coffee to Condoms, Now There's a Subscription Service for Everyone,' Wired, Nov. 21, 2012
- ^Bill Daley, 'Bacon? Moss? 5 quirky subscriptions that keep on giving,' Chicago Tribune, Nov. 17, 2017